would you wear the same thing seven days in a row?


In the photos above Ellie, our Director of Design and Development, shows us how she styles our Rowena Swing Dress over seven days.

#oneweekonedress is a personal experiment challenging us to wear one item seven days in a row. Can you find a core piece in your closet to replace several, lesser worn items? It’s our hope that this simple challenge may become a catalyst to rethink the way you live and consume.

Tag your photos with #oneweekonedress to build the community and inspire others.

Here at wool&, we make practical, wearable dresses from our favorite natural material, merino wool. We launched with the Rowena Swing Dress, and have our roadmap for 2019 styles posted here.


Our brand principles are to Live Simply, Consume Carefully, and Do Good.

Live simply.

We’re of the mindset that a simple life is the best life. Fewer choices in our life (and in our closet) creates more space and time to do the things we love; things that are most important.

Consume carefully.

We’re believers in slow consumption. When considering a purchase we like to start by asking ourselves: do we need this? How frequently will we use this? How long will it last?

Do good.

Kindness. Charity. Love. Let’s commit to being doers of good and leading by example.

Let us know the ways you simplify your life. And definitely let us know if you try the #oneweekonedress challenge!