merino wool dresses for every day

Our aim is to design the most practical, most wearable dress in your wardrobe.

But we’re also interested in the way we live. So this is a place where we post ideas, stories, and inspiration for those of us looking to make tomorrow just a little bit better than today.

Can we entirely change how we dress?

Ten women wear our Rowena dress one hundred days in a row.


Traveling 18 days with just one bag.

Alisha Bube from the Travel Channel travels to Thailand and tries her hand at minimalist packing.

2019 Roadmap

A sneak peek at the dresses we have coming next.

Win a trip for two to the Oregon Coast.

Entry ends June 28th, 2019.

One week, one dress.

Why wear the same thing seven days in a row?


Joshua Tree

Would you wear wool in the desert?

Morocco, Morocco!

Our apparel designer fulfills a dream.

Five days in Lima, Peru.

Packing only a merino swing dress for my travels.

Meet the wool& team.

Learn a little bit of who’s behind the scenes.


Winter getaways.

Suggestions for those living in the PNW.