We design the most practical, most wearable item in your wardrobe.
But we’re also interested in the way we live. So we post ideas, stories, and inspiration for those of us looking to make tomorrow just a little better than today.
Challenges Brand Stories Resources Styling Spotlight Series Travel How To
Go here to search our products
Our Wardrobe Challenges
All you need to know to get started.
The 100 Day Challenge
Find out how you can earn a $100 gift card.
The 30 Day Challenge
Find out how you can earn a $30 gift card.
The Benefits Are Real
Read how people are benefitting from limiting their wardrobe.
Join our Facebook community
Our incredible customer community is a great source of style inspiration and knowledge.
brand stories
Take a deeper dive into what we stand for, and how we encourage women to own less and own better.
New york city event
Join us in New York City on June 27 & 29, 2024 for a Community Meet-up & Pop-up Event!
community meet-ups
Coming to a city near you!
sincerely, wool&
Our 2023 company recap.
do good 2023
Read about our plans for our “do good” contribution in 2023.
do good
An update on our “do good” contributions.
Plus Size Development
Behind the scenes look.
wool& team
Learn a little bit about our team’s values & diversity and inclusion statement.
Diversity & Inclusion
Read about our efforts in building a thoughtful, diverse, equitable, and inclusive brand.
Our Merino Manifesto
Read about the values that shape our company.
Our Supply Chain
Learn about all of the facets that make up our supply chain.
Launch Process
Learn more about our “slow fashion” values.
We do sustainability differently
Read our perspective on sustainable business practices.
resources
Helpful information about our products, merino wool, and more.
Fabric Care
How to get the most wear out of your wool& garment.
Meet the Models
Compare measurements and sizing.
Why we love merino wool
And believe you will, too!
Sleep well with merino
Learn about why we choose to snooze in merino pieces.
Styling
Get inspiration on how to style your wool& item.
Candace styles the Sierra
Content creator & traveler Candace shares nine ways she styles the Sierra Tank Dress.
Joellen styles the talia
See how JoEllen takes the Talia V-neck Midi Dress from casual to elegant with a few simple swaps.
alyssa styles the rosso
Travel and style blogger Alyssa reveals six ways to wear the Rosso Straight Ponte Pant.
Rebecca styles the Margo
Our community manager Rebecca shares some of her favorite ways to style the Margo Shift Dress.
Chloe styles the Brooklyn
Capsule wardrobe planner Chloe styles her Brooklyn Wrap Dress seven different ways.
chloe styles the ellie
Capsule wardrobe extraordinaire Chloe styles her Ellie Midi Wrap Dress five different ways.
Anna styles the penny
Our customer Anna shares seven ways to style the Penny Denim Wrap Dress
Alyssarhaye styles Sierra
Whether it’s wearing something over, under, or with the right hat, Alyssarhaye styles it her way.
Des styles the Willow
Film and digital photographer Des shows us ten ways to style the Willow Swing Dress.
Aya styles the rowena
One of our 100 day participants shows us ten of her top favorite outfits from her challenge.
Ellie styles the Fiona
With dress designer, Ellie.
Dylan showcases the luna
Our site merchandiser Dylan highlights several ways to style the Luna Scarf.
spotlight series
A closer look at the people and stories that make up the wool& community.
kelly marciales
A minimalist that focuses on intentional life.
georgia barkwood
An Alaskan transplant and homesteader that lives life to the fullest.
Kanak Nautiyal
An Indian small business owner & natural fiber aficionado, living in the Netherlands.
valerie sauers
An American expat living in Spain, working remotely and adventuring around the world.
penny wincer
A freelance author, podcaster, and writing coach based in London.
rae ann prasnicki
A software consultant who has perfected the art of traveling with a wool-based capsule wardrobe.
elana gabrielle
An illustrator, maker, designer of a printed textile and paper goods business, and wool& model.
Charlotte Hamilton
An artist who drew an illustration for every day of her 100 Day Challenge.
travel
Travel stories, getaway guides, intentional living, and everything else!
6 days bikepacking through Oregon
Whitney, our Marketing Manager, tested wool& through a six-day bikepacking trip.
8 Days in Patagonia
One young woman is traveling the world, and she brought our Brooklyn Wrap Dress with her.
Alaska Wild
Our friend Kim spent two months in the remote Alaskan bush, finding the true meaning of living a life of less.
Traveling 18 days with just one bag
Alisha Bube from the Travel Channel travels to Thailand and tries her hand at minimalist packing.
Exploring the Alpine Lakes Wilderness
Be immersed in the gorgeous Central Washington mountains with Charlotte.
The Super Bloom Spectacle
The perfect escape south.
Joshua Tree
You can wear wool in the desert.
Morocco with ellie
Our apparel designer fulfills a dream.
Five days in Lima, Peru
Packing only a merino swing dress for the trip.
how to
Our customers share their best tips for crafting an intentional life.
choose your best colors
Heather gives her tips for selecting which colors suit you best.
make sustainable lifestyle changes
Tanja shares small ways to think sustainably in your daily life.
host a harvest party
Celebrate the season with Charlotte Massey.
create a capsule wardrobe
Gain a more mindful approach to clothing with Lisa Combs.