sincerely, wool&

We’ve made it to spring! This past quarter was especially memorable for us (it feels like we say this in every newsletter), but the wool& community grows more vibrant every day. Lots to celebrate and look back on.

New office in our HQ, Portland, OR

In February we moved into a new office space! More square footage for our growing team, design and development, and where we can catch a gorgeous sunset over the Portland skyline. Here’s a picture we snapped right after we moved in.

Our first catalog!

We launched our first print direct mail piece for wool&. It was an exciting milestone for us, and the team effort getting to the final product was gratifying. Direct mail pieces are a wonderful way for us to connect with customers old and new. You can expect more catalogs from us in the future!

New Product

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Everett Hoodie Tunic: Sold out in forest night in under a week. Black is still available in XS-L. We’re restocking both colors. Customers loved this tunic style so much that we’re releasing burgundy and charcoal heather in August. Select your size and get notified when it’s available.

Stella Scoop Neck Tee: For those looking for a more neutral, off-white color in our Stella Tee, look no further. We now offer natural white in our Stella, and it looks dang good with blue jeans. The tee also is offered in a spectrum of beautiful, rich colors.

Brooklyn Wrap Dress: The Brooklyn is back with a bang. Updated fabric (78% merino, 22% nylon), new colors, and now offered in both plus and long. It’s shipping now!

Upcoming Product

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All of the merino in all of the colors you’ve been wanting. You may recognize some of these, such as the Summer Midi Dress and Sofia Midi Dress coming back due to customer demand.

Ari Ruched V-neck Tee: Releasing in May. Will be offered in plum, canyon red, and spruce green.

Poppy Tank Top: Releasing in June. Will be offered in apricot, country blue, spruce green, and black.

Amalya Button-Front Dress: Releasing in June. Will be offered in mauve, washed navy, and charcoal heather.

Summer Midi Dress: Relaunching in June. Will be offered in garnet, marine blue, and black.

Sofia Midi Dress: Relaunching in June. Will be offered in cobalt, purple sage, black, and canyon red.

Mazama Travel Pant: Releasing in June. Will be offered in castlerock and black.

Lola Pocket Tee Dress: Releasing in June. Will be offered in country blue, emerald, canyon red and black.

Isabelle Wrap Tank Dress: Releasing in July. Will be offered in cerise, dusty blue, and black.

100% merino tops are coming!

Over the last couple of years we’ve received lots of requests for more 100% merino styles. You asked, and we made it. We have three *brand new* 100% tops available for preorder right now, estimated to ship by May 18th.

We developed this 100% merino wool fabric to be the ideal year-round weight that is easy to care for and soft against your skin— this natural fabric will stand the test of time.

Check them out in our tops collection.

Follow @wool.andyou

Every day we’re tagged in so much incredible customer content. We wish we could give each post the spotlight it deserves, but the volume we get makes it difficult. That’s why we created @wool.andyou! An Instagram account dedicated for our customers only.

Give us a follow, and we may even feature you :)

Welcoming our new model, Celina!

We have a new model, Celina, who looks amazing in our new Cerise color. Celina fits a XL/XXL/1X depending on the garment.

Mystery Sale

We hosted our second mystery sale on April 12th. It was another major success! Here are some screenshots of our FB group activity right before the sale. We plan on doing a couple of these a year on our site.

Recent Milestones

Sharing our current stats (as of 5/1):

FB Group: 11.4K members

100 day challenge completions: 4,203 completions

30 day challenge completions: 392 completions

30 Day Challenge

We launched a brand new challenge in March— wear our dresses for 30 days and receive a $30 gift card. This is a great “warm-up” to do if you’re considering the 100 day challenge but not quite ready for it yet. Check out all the info on how to get started here and search the hashtag #30daydresschallenge to get inspired!

We’ve received great feedback on this new 30 day challenge. Stay tuned for more information about our long-term plans for this challenge!

Thanks everyone. As always, drop your comments below. Enjoy spring in all of its glory!

Sincerely,

-the wool& team