100 Day Dress Challenge
wear a wool& dress for 100 days straight
And we’ll send you a $100 gift card
Our brand was founded on three principles: live simply, consume carefully, and do good. We created the 100 Day Challenge—where the goal is to wear one dress 100 days in a row—to encapsulate all three principles.
Over 7,000 people have completed the challenge and the verdict is in: the benefits are real.
HOW TO PARTICIPATE
Let us know that you’re starting the 100 day challenge by dropping your email address in the form below.
Wear any of our dresses for 100 days straight. We feel that you’ll get the most out of the challenge if you wear the dress for around 8 hours each day.
Clue us in during your challenge on social media so we can follow along by tagging #wooland, @wool.and, #100daydresschallenge if you’d like.
After completing the challenge, email us (help@wooland.com) a link to your 100 photos via your preferred file sharing platform (Google Drive/Photos, Dropbox, etc) or your social media account (Instagram, Facebook, TikTok, etc).
Once we confirm that you've completed the challenge, we'll send you a survey and a gift card code for $100 (or €100 for customers of our EU store).
START YOUR CHALLENGE TODAY!
Please drop your email below to let us know you’re starting the 100 day challenge.
*You will automatically be signed up for our once-a-week newsletter. You can unsubscribe or reduce frequency at any time.
WHY 100 DAYS?
Soon after we launched wool&, we sent our original Rowena Swing Dress to 50 individuals as part of a 100 day challenge. The results were impressive: 13 individuals wore our dress for 100 days straight, the Rowena Swing Dress became our signature piece, and we received many inquiries on how others could join in on the challenge.
Our 100 day challenge confirmed what the wool industry and outdoor enthusiasts alike had been claiming: wool is a performance fabric with remarkable odor-resistant properties. If you’re not already familiar, here are just a few reasons why you’ll love wool.
We now invite you to do a 100-Day Challenge, or at least attempt one. We’re convinced you could benefit from simplifying your morning routine, making “what to wear” the easiest question of your day.
Here are some reasons you should give it a try:
Spend less time and money doing laundry (hooray!).
Learn how to get more wears out of a garment (e.g. when you spill on your dress, you'll immediately take action to clean it since you're wearing it again tomorrow!).
Realize that your clothing isn’t what defines you (have you heard of the spotlight effect? It’s a phenomenon in which people tend to believe they are being noticed more than they really are.)
Realize what you actually need, and reduce your impact on the planet when you realize you don't need a closet packed full of clothing.
Simplify your life and focus on what matters.
If you complete the challenge, we'll gift you $100 off your next purchase.
JUST A FEW DETAILS
Gift card is valid for any of our items with a minimum purchase of $100.
There is currently no deadline for the challenge. If we pause the challenge and stop accepting new participants, we will update this post.
One per customer.
All wool& dresses and jumpsuits are eligible for this challenge. View all eligible items for the US here or Europe here.
Sample sale/mystery sale items or items purchased with a challenge reward/discount code are not eligible for the challenge. Warehouse cleanout items are eligible for the challenge.
We don’t accept affiliate partnerships that promote the 100 day challenge.
Join our Facebook group here. You may share your photos in our FB group, but photos in the group will not count as an official submission.
100-DAY TIPS
Hang your dress in a well ventilated area when not in use.
If you notice any area starts to smell, wet with warm water and hang to dry overnight.
Treat your dress with kindness! We love to see all of the inventive ways that you style your dress. Our dresses are pretty durable as far as dresses go—however, they can’t withstand extreme stress or excessive friction. Please be mindful of this throughout your challenge to prevent damage. Read more about how to care for your dress here.
START YOUR CHALLENGE TODAY, AND YOU'RE ONLY 99 DAYS AWAY FROM A $100 GIFT CARD.
What are you waiting for?
This should be a fun, personal challenge. It can be a great conversation starter, or you just might be able to fly under the radar with no one ever noticing.
If 100 days is sounding a bit much, you can experiment with our 30 Day Dress Challenge.
Whatever your experience is, we can't wait to hear about it.
