Do Good

DO GOOD

DO GOOD

Do good is one of three core values at our company, and we strive to embody this value whenever we can. Our customers remind us to do good on a daily basis. We see it in our Facebook Group, where the idiom “kindness begets kindness” is practiced all the time.

As a thoughtful brand that is built around the premise of “slow fashion,” our goal is to offer quality merino items at a fair price. The concept of marking items up, in order to later discount them and encourage impulse buying, doesn’t help us accomplish our goal of mindful consumption.

So rather than running a flash sale or promotion for BFCM (Black Friday Cyber Monday), we’ve chosen to contribute a portion of our sales to an organization who can use the funds in a meaningful way.

Our Donation History

  • November 2018 wool& launched

 
Mac Bishop