Do Good
DO GOOD
Do good is one of three core values at our company, and we strive to embody this value whenever we can. Our customers remind us to do good on a daily basis. We see it in our Facebook Group, where the idiom “kindness begets kindness” is practiced all the time.
As a thoughtful brand that is built around the premise of “slow fashion,” our goal is to offer quality merino items at a fair price. The concept of marking items up, in order to later discount them and encourage impulse buying, doesn’t help us accomplish our goal of mindful consumption.
So rather than running a flash sale or promotion for BFCM (Black Friday Cyber Monday), we’ve chosen to contribute a portion of our sales to an organization who can use the funds in a meaningful way.
Our Donation History
November 2018 wool& launched
November 2019 Girls on the Run
January 2020 Red Cross Disaster Relief and Recovery of Australia
April 2020 Mask making initiative via North St Bags
November 2020 Girls Who Code
November 2021 Contribution to special Wellness Break Room with our factory partner in Korea
November 2022 NOMI Network
November 2023 Employee Contributions
April 2024 Team volunteer day at Rosehaven