Do Good

DO GOOD

DO GOOD

Do good is one of three core values at our company, and we strive to embody this value whenever we can. Our customers remind us to do good on a daily basis. We see it in our Facebook Group, where the idiom “kindness begets kindness” is practiced all the time.

As a thoughtful brand that is built around the premise of “slow fashion,” our goal is to offer quality merino items at a fair price. The concept of marking items up, in order to later discount them and encourage impulse buying, doesn’t help us accomplish our goal of mindful consumption.

So rather than running a flash sale or promotion for BFCM (Black Friday Cyber Monday), we’ve chosen to contribute a portion of our sales to an organization who can use the funds in a meaningful way.

2024 CONTRIBUTION

Do good is one of three core values at our company, and we strive to embody this value whenever we can. Every year we select a new cause to contribute to during the holiday season. This year we will be donating $10,000 to Global Fund For Children, an organization works to provide a safe, vibrant, equitable future for all. At Global Fund For Children, their mission is: "building a world where all children and young people are safe, strong and valued."

We chose Global Fund For Children because we appreciate the work they do to build a vibrant and equitable future on a healthy planet. Global Fund For Children works directly with community-based organizations and young leaders advocating for better policies, creating green spaces, and promoting sustainable economic development to create real and long-lasting climate resilience in their communities. GFC is proud to support those that are stepping up and working towards a brighter future.

Our Donation History

  • November 2018 wool& launched

 
Mac Bishop