merino wool dresses for every day

Can we entirely change how we dress?

Ten women wear our Rowena dress one hundred days in a row.


Our aim is to design the most practical, most wearable dress in your wardrobe.

But we’re also interested in the way we live. So this is a place where we post ideas, stories, and inspiration for those of us looking to make tomorrow just a little bit better than today.


Traveling 18 days with just one bag.

Alisha Bube from the Travel Channel travels to Thailand and tries her hand at minimalist packing.

2019 Roadmap

A sneak peek at the dresses we have coming next.

Win a trip for two to the Oregon Coast.

Entry ends June 28th, 2019.

One week, one dress.

Why wear the same thing seven days in a row?


Joshua Tree

Would you wear wool in the desert?

Morocco, Morocco!

Our apparel designer fulfills a dream.

Five days in Lima, Peru.

Packing only a merino swing dress for my travels.

Meet the wool& team.

Learn a little bit of who’s behind the scenes.


Winter getaways.

Suggestions for those living in the PNW.