merino wool dresses for every day

One week, one dress.

Why wear the same thing seven days in a row?

Five days in Lima, Peru.

Packing only a merino swing dress for my travels.

Morocco, Morocco!

Our apparel designer fulfills a dream.

Meet the wool& team.

Learn a little bit of who’s behind the scenes.


Our aim is to design the most practical, most wearable dress in your wardrobe.

But we’re also interested in the way we live. So this is a place where we post ideas, stories, and inspiration for those of us looking to make tomorrow just a little bit better than today.


Joshua Tree

Would you wear wool in the desert?

Winter getaways.

Three suggestions for those living in the Pacific Northwest.